Here are some simple things you can do in these two key areas > Social media, and blogging.
SOCIAL MEDIA (#getonit)
Thanks to the ever-growing world of social media, establishing a presence online has never been easier. If people hear about your company the chances are they will search for you on Facebook, Twitter, etc. and if they like what they see they will ‘follow’ you. So, make sure you regulary post up-to-date, valuble content to engage your audience. What you post will hugley influence the impact you make online.
TOP TIP – keep things light, this will help you come across less robotic, more approachable and trustworthy to potential new customers.
Blogging is a great way to share valuble content online and is a brilliant way to drive people to your site too. You can use a blog section on your new website to help position you as a respected voice in your field, which is ideal when you’re trying to grow your business. It doesn’t matter if writing isn’t your strong point, you can still offer content that’s both helpful and interesting. For example, you might blog about top 10 lists, industry insights and other useful tips. Blogs can be used to show your customers that you’re enthusiastic and knowledgeable about what you do. You’ll find that their trust in you will increase greatly and you’ll be their go-to guy or gal!
TOP TIP – Websites tend to be quite static, so regularly updating with fresh content and purposeful keywords through your blog posts will help improve your search engine rankings, and ultimately attract more potential customers.
That’s all for now folks, oh and just so you know, this is a blog that is automatically posted to social media…practise what you preach!
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