7 tips for a successful website redesign strategy

Business Tips, Website Design

With the average lifespan of a website being somewhere between 2 to 4 years, likelihood is that you’ll have a website redesign project soon (if you aren’t already working on one.)

The foundation of a solid redesign is strategy. What is it that you (or your client) hope to get out of the redesign? Why is the change being made?

Answer these questions and it will help bring the design together. Plus, we have some more tips to share with you for developing a successful website redesign strategy.

7 tips for a successful website redesign strategy 1

Start with a Website Audit

As a website starts to age, it can be somewhat easier to take a critical eye to it. This is a great first step when it comes to planning a redesign.

Audit the site from everything to content and information, to goals, to the way it looks. Understanding what works – and what might not work – can help determine what you really want from a redesign.

Here are a few questions you should be able to answer about your current website to assist developing a strategy for your new one:

  • How big is your website (number of pages and blog posts)?
  • What is the most popular content on your site?
  • How many people visit your website each week/month/year? Do you have Google Analytics setup?
  • Are there new types of content or pages that you want in the redesign?
  • Are there features you would like on your website but don’t?
  • What do you love about your current website?
  • What do you dislike about your current website?
  • Does the website need other tools (such as a booking system or payment gateway)?
7 tips for a successful website redesign strategy 2

Develop Measurable Goals

Websites come with all kinds of different goals. To make the most of a redesign, set goals to measure success. You want to know if the work you put in is functioning as intended.

Often, website redesign goals connect with overall business goals. Some are easier to quantify, like sales. Others will be harder, such as figuring out how many people actually read an article (and not just visited a page).

Measurable goals from your website might include (but are not limited to the following):

  • Number or type of visitors each month (from a certain place or certain type of device, for example)
  • Number of phone calls from the website
  • Website orders, downloads, or sales
  • Action conversions, like filling out a form or visiting a specific page.
  • Generating leads for an off-line sales team
  • Users spending longer periods of time on the website
7 tips for a successful website redesign strategy 3

Review and Adapt Content

Will existing content move to the new website design or will that get a makeover as well?

Evaluate each page of the current website and edit and/or remove pages to suit the redesign. You can start adding new content as well.

Making changes to content ahead of time is often a huge help, particularly for a large website that will get moved over to a brand new design. Most users find it easier and faster to make changes in the old system, rather than making adjustments and trying to learn the new design (or even new content management system) at the same time.

When it comes to reviewing and adapting content, it’s important to think critically about it. Will this content match the visual aesthetic and voice of the new site? (or how can you make sure the new design fits this content?)

7 tips for a successful website redesign strategy 4

“Order” New Content

The most challenging part of a website redesign strategy is visualising new content.

Do you need new photos or video? New articles or information for web pages? New branding or colour palette?

Start a list of all the new content necessary for the redesign and begin “ordering” that new content from your team or suppliers. The design will be hard to see and even harder to piece together if core components of the design aren’t available.

When making these assignments, be clear about what you want and need and how the photos, video, and other content will be used. Have everything sent you in the highest quality possible, this will keep the design looking fresh and crisp.

7 tips for a successful website redesign strategy 5

Consider New Features

Technology moves fast. There’s probably be dozens of new tools and features available to you now that were not a part of your last website design.

Just think about how dominant video has gotten thanks to greater availability of high-speed internet.

Are there new features that you want to be a part of this project? How feasible are they? What costs are related with them? How are you able to work them into your redesign?

Also, go back to your audit and look for things you wish you could do with the website. New technology might make it possible if that wasn’t the case the last time around.

7 tips for a successful website redesign strategy 6

Plan Within Your Budget

Set a realistic budget expectation.

The price for a website redesign can depend on a lot of things – from the age of your existing site, features and content, timeline, and more.

You have to plan a project that fits within your budget. If you are expecting to redesign your website and add e-commerce tools for £500, you’re likely to be disappointed.

7 tips for a successful website redesign strategy 7

Set Up Maintenance and Marketing

The final part of your website redesign strategy is to think about how you’ll manage the website post-launch.

That includes two considerations:

Proper website maintenance will keep the site running longer and more efficiently in the long run. This can include someone who installs updates and ensures that everything is functioning as intended.

Marketing and promotion will help people find your website. If nobody knows it’s there, it will be hard to meet any goals that you’ve set.

Both are key parts of ensuring your website redesign is as successful as possible. Neglecting either of these things can cause a lot of stress (and work) later.


A website redesign can be a significant business investment. Developing a strategy for the redesign and metrics for success will help you create something that you’ll love and be able to use for a longer period of time.

We are here to help you every step of the way. Let’s do this! >

Aurélie Kouéta
Aurélie Kouéta
My company has been working with DCX Design for a couple of years now. Daniel has proven to be an expert in website management and a brilliant problem solver. Every issue we encountered was addressed swiftly and efficiently, showcasing his quick thinking and focus on providing effective solutions. Daniel has an approachable and helpful personality. I highly recommend Daniel for any web-related projects. Thank you, Daniel, for your outstanding service and support!
Matt Frost
Matt Frost
Finding DCX has been great for us. Dan has worked miracles to get our new website up and running so quickly. Making any alterations when asked and going above and beyond to ensure we are happy with the final product. I have no doubt Dan's after sales will be a valuable service to us going forward.
Tony Durell
Tony Durell
We've worked with Dan loads and he's done some amazing projects for us and a large number of our clients. Love his work!
Kerry Larkin
Kerry Larkin
Thanks Dan for designing our website. It’s exactly what we wanted. After researching various companies, I chose you on the impression you gave me during our first few chats. You showed great knowledge and enthusiasm to give us exactly what we wanted without charging us for something we didn’t need (as told by our then provider). You’ve been brill from start to finish helping us migrate from our existing provider over to you and even helped to sort our emails out so we could keep the same address. You answered my many calls and always responded to my questions or asks promptly - like any professional should. Thanks again and I will be recommending you and your services. 5*
liam begg
liam begg
Dan provided me with a new website and can't fault his work what so ever very professional and quick to get back with answers highly recommended 👌
Helen Oakenfold
Helen Oakenfold
Dan has been fantastic from start to finish. I’m a complete novice when it comes to websites, but Dan took me through step by step. His knowledge and insight into web design is second to non. I’m am over the moon with the design and I have had so many compliments and positive feedback. Thank you so much.
Thomas Thirlwell
Thomas Thirlwell
Dan has just launched my website for Thirlwell & Co Accountants and I cant be happier with the result, i'm not surprised at all after seeing his portfolio of work it was an easy decision to appoint DCX Design.
Jennie Jones
Jennie Jones
Daniel hit the brief spot on with a really modern, easy to follow website design, love it! Thank you
Chris Poray
Chris Poray
Dan was a pleasure to work with, bringing our new website and rebrand to life, waveL communications! He was able to guide us through all the questions we had, breaking down complex programming jargon into easy-to-understand steps for non-tech specialists. I would thoroughly recommend Dan to anyone who is looking to transform their B2B WordPress site into an exciting, dynamic and impressive experience, one week on and we're already having good reactions and conversations with prospective clients. Looking forward to working with you the next time!
Sarah Tinsley
Sarah Tinsley
Wonderful design, incredibly flexible and friendly service. From outlines to colour schemes, I've been involved in the whole process and really feel that the final design fits with my specifications. Communication has been prompt and efficient, with frequent opportunities to talk through ideas. I couldn't recommend this web design service more.
Amanda Fielding
Amanda Fielding
Thank you Dan for doing such a great job on my website. You stepped in to help me when I had an issue with my previous provider, you updated my website after having to recreate it from the platform it was on previously. You completed this work to a very high standard and ahead of the schedule you set out which I really appreciated. I found working with you very easy and I would have no hesitation in recommending your services to anyone who is looking to either have a new website or revamp a current one. Thank you again for the great service you provided.
Shane McGowan
Shane McGowan
We had DCX Design create and host a new website for our business. Really impressed with the look, design and functionality of the site. Daniel showed great understanding of our requirements and along with his own innovative thinking created a site which we believe represents our product offer and business image very well.Would highly recommend DCX
Jane Mattthews
Jane Mattthews
Dan is amazing! He is incredible! He has turned my ideas into reality. We love the website. He has over delivered! Always on hand throughout the process to keep you up to date, he is with you all the way through the journey. I felt completely at ease throughout the process. I highly recommend Dan if you are looking for a website, he is the man!
Ben Howarth
Ben Howarth
Great experience working to set up this website very professional and efficient process from start to finish
Headway Thames Valley
Headway Thames Valley
Dan at DCX Design has been an absolute pleasure to work with. As a small charity providing services for people who have suffered a brain injury, it was vital our website was clean and easy to navigate. Dan delivered exactly what we were after with no fuss. We will continue working together in the future.
Jonathan Hedge
Jonathan Hedge
Dan at DCX Design redesigned our website & throughout the process was fantastic to deal with and was open to what we were looking for within our website. Excellent support offered throughout & I look forward to continuing to develop the site with him. Fantastic service & would highly recommend Dan & DCX Design
Cain Green
Cain Green
We appointed DCX design to produce our group websites and from the initial enquiry we found their service was provided in a prompt and professional manner. The design ideas for our websites were some we have not seen before which helps our websites stand out from the rest providing good search engine optimisation. We were impressed by the way DCX Design integrated the use of social media and reviews into our websites. We would not hesitate to recommend them and we look forward to further instructions in the future.
Jason Dalton
Jason Dalton
Dan from DCX Design has been a pleasure to deal with to rebuild our website. We wanted a website exactly like our existing one, with some updated colours and logos, for our rebrand, and we got this and more.Dan has been proactive in suggesting improvements and ways to present things a little better. More than what we expected - he likes to go the extra mile.When providing our service, Dan has been efficient by completing tasks quickly and before any deadlines agreed. At the same time there has been concise and clear communications, so I have always felt up to date.Because we have been so impressed, we have also signed-up to a hosting and maintenance service. A couple of amendments have been requested and dealt with very quickly already - the excellent service of our website build continues under the maintenance service too!When we look to redesign our website in the future, we will definitely want to work with Dan and DCX Design - we would highly recommend them as a high quality service provider.
Kerry Longley
Kerry Longley
Dan recently updated our website and did a brilliant job. He took the brief, ran with it and the finished job is exactly what we were looking for. Than you Dan!
Rob Poray
Rob Poray
Dan is an amazing digital designer. Feel very lucky to have found him.He’s open to ideas. Very responsive and helpful. Makes each project a breeze. Looking forward to collaborating on many more websites together.Rob PorayStimulus Creative
Melissa Hall
Melissa Hall
Great commumication from Dan, websites designed very quickly and in a great way. Dan listens to what you want and is understanding if you don't have the content on hand immediately he is willing to add as and when suits the client.Highly recommend DCX for all your website needs.
Amanda Randle
Amanda Randle
Great experience to work with DCX Design; he came recommended to us and was very keen to make sure we got our site where we wanted it to be. He has made it really user friendly for customers and for us to maintain the content. The whole process was done by phone and email - covid times were prevailing but this didn't stop us getting the results! Daniel was a pleasure to work with despite not meeting in person!
David Blott
David Blott
Did a fantastic job for our Interlock Adhesives website! Would 100% use again!
Liz Champion
Liz Champion
From my first conversation with Dan, I knew my website was in expert hands. He has transformed the website. It looks amazing and I’m absolutely delighted with it.Dan has been fantastic to work with. He’s friendly, professional, and always quick to respond.If you are looking for a web designer, I definitely recommend DCX Design.